This interactive half-day session is in two parts. The first examining the history and theories of storytelling and working on how to go about telling your story. The second invites you to work with other delegates on each others’ stories and guides you towards the raw materials of your story or a proposition, to sum up ‘the moral’ of your story. Ideal for owner-managers, board members responsible for marketing or marketing managers of small and medium enterprises of 10 plus people. Storytelling is being used corporately to unify teams, drive leadership initiatives and project consistent and compelling sales and marketing messages. Why shouldn’t SMEs benefit from the same advantages that corporates do?
Delegates will understand the commercial benefits of story-telling and get to grips with how to put together a story. In the second half of the session, delegates will work on identifying and expressing their own compelling story. Working towards the raw materials that can be used to distil that in a consistent way, or towards a singular proposition or strapline that does the same.
The event is being repeated in the afternoon.
Agenda: (morning event)
9.30 am: Arrival, refreshments and introductions
10.00 – 11.30 am: The theory, history and methods of storytelling
11.30 – 11.45 am: Break and refreshments
11.45 am – 1.15 pm: Working on your own story and proposition
Agenda: (afternoon event)
2:00pm: Arrival, refreshments and introductions
2.30 – 4:00 pm: The theory, history and methods of storytelling
4:00 – 4:15 pm: Break and refreshments
4.15 pm – 5:30 pm: Working on your own story and proposition
Speakers:
Vikki Kirby BA Hons, MA, CIMDip. An expert in storytelling with over 25-years experience within organisations and as a consultant to charities, start-ups and growing businesses including Vauxhall, BP, Argos, Homebase, Arriva and Sainsbury’s.
Rob Harrison BA Hons, Advertising & Marketing PGDip. A specialist in business-to-business strategic branding with over 30 years experience in marketing agencies working on brands including Burmah Castrol, BTR, De Montfort University, Ercol, Gieves & Hawkes and Milton Keynes.