* Please note: This event has now sold out. For further information or to be placed on the waiting list, please email Paul Bedford at [email protected]. If you have a place but can no longer attend, please email [email protected] to cancel *
How to Massively Grow Your Business Using LinkedIn! As part of the Coventry & Warwickshire Business Festival, I'm going to run this course for free. It would normally cost £137. 99% of people are using LinkedIn wrong. They don't understand the platform and how to use it to bring in a steady stream of warm leads into their business. Did you know that there are four types of people that use LinkedIn? Three of these types aren't getting the results they want.
Here they are:
1. The Sales Bombardier - They send a connection request (usually with no introduction) and then SPAM you, and bombard your inbox with loads of sales pitches.
2. The Phantom - Connects with people on LinkedIn and expects sales to magically appear without interacting with people, starting conversations or building relationships.
3. The Social Butterfly - These are the complete opposite of the Phantoms. They know their leads, put out great content, invest time engaging with them ... but never take their relationship off social media.
The fourth type is The Strategist ...
- Their messages get a response
- They build relationships
- They book offline conversations
- They generate new clients
- They've never said "I'm not getting any clients from social media"
In this 3 hour information-packed course I'm going to go through the "obvious" things you should be doing on LinkedIn (that you're not), but also the things that only the Strategist does... specifically how to get sales opportunities and make the most of them.
The first step to LinkedIn success is to choose your target market.
I'll show you:
- What shot-gun marketing is and why it doesn't work
- Why laser sharp focus on your target market will revolutionise your business
- What a client Avatar is and how to define yours
- The biggest mistake I made in getting 14,000+ connections on LinkedIn
- What I would do if I could start all over again
- The TOC formula and what it means to your business
The second step to LinkedIn success is to utilise your profile to its maximum extent... and aim it at your target market.
I'll show you:
- The worst types of profile picture you can have
- 3 proven ways to disappear on LinkedIn and blend into the background
- The 7 biggest things you can do to your profile to make an impact
- 5 ways to "trick" LinkedIn and make yourself stand out from the crowd
- The way to structure your About section to make it magnetic to your target audience
- What LSO is and how to appear when people search LinkedIn
- Why putting more detail into your profile is better than being "mysterious" with less
The third step to LinkedIn success is to post regular and great content.
I'll show you:
- Why articles are worthless, but why you need them and how many you should have on your profile
- How often you should be posting content on LinkedIn and the best times of day to do it
- What content works and what will crash and burn
- How to use the AIDA principle when creating posts
- 10 examples of my posts that got in excess of 10,000 views
- 5 engagement strategies that will boost the visibility of your posts
- How to make sure your posts are exposed to the maximum audience possible
The fourth step to LinkedIn success (and probably the most important) is to have a structured Sales Process.
I'll show you:
- The "Know - Like - Trust" formula
- The number 1 thing you MUST not do on LinkedIn that most people ignore
- I'll share what's the most valuable: Likes, Comments or Shares
- What triggers are, what they mean and how to use them
- The exact sales process I used to bring in hundreds of thousands of pounds in profit over the last 6 years
- How to build trust with your prospects before they've met you - so it's a slam dunk when they do!
- The most powerful tool on LinkedIn for building relationships (or any social media for that matter)
- How to get your prospects off social media, on to a phone call and then into a face to face conversation
This event will most likely never happen again...
I kid you not - I HAVEN'T run this seminar for nearly a year. The keys to my success on LinkedIn aren't rocket science ... but they make sense. I'll give you practical advice to make the most of this amazing business vehicle.
I may never run this again ... I've got a great business and it doesn't rely on helping other business owners to make the most of LinkedIn.
So book yourself on this seminar now. There are limited places. Last time I ran this, we had a waiting list, so don't miss out ...
Here's some feedback from my clients:
"I have been on several courses with Paul. He has an entertaining and engaging style of presentation. He makes the subject area both interesting and actionable. In fact, I actioned several things whilst I was there! Thoroughly recommended!"
"Paul demonstrated a unique and creative/knowledgeable understanding of different marketing strategies. Happily shared his brilliant insights that have been immediately applicable to business. Thank you."
"Extremely useful course; I was a novice before completing the course now I feel more confident in putting all the training into practice. Thank you, Paul."
Agenda
Meet at the event for about 08:45 am to grab a coffee... Power through with information and helpful exercises until 12:00 noon.
You can grab a coffee at any time during the course.