Business shows are a great platform for promoting your business to a targeted audience. However, those who just show up and “throw up” a stand and simply hand out business cards, are missing a few tricks.
Exhibiting at a show takes some investment – and not just financial! You need to devote a bit of time and energy to planning your stand to ensure you’re getting the maximum return on your investment and to make it worth your while attending.
This session will walk you through how to set your strategy, identify and realise your goals and be well prepared for your next business show, ultimately driving footfall and sales to your door!
This 2-hour seminar will give you the toolkit you need to:
· Set your measurable objectives and goals for attending a business show (great for tracking progress).
· Grow and develop your customer base and network.
· Design eye-catching and functional marketing to advertise your stand.
· Create an interesting and interactive stand which represents your brand and draws customers in.
· Engage with new and existing customers at the show and keep them chatting at your stand.
· Follow up leads after the event – the most important part!
Nichola Kelsey and Rebecca Jones run The Micro Business Show, now in its third year. Microbusinesses include any business with 9 or fewer employees, freelancers, solo self-employed, start-ups and anyone thinking about starting up their own business. This event is aimed at this sector in the Midlands, providing an opportunity for learning and support through the annual exhibition of relevant stands, together with the knowledge-based seminar programme and plenty of networking opportunities. We work hard to make this event affordable for micro-businesses, with low stand prices for exhibitors and free entry for visitors. With a wealth of event and design experience between them, Nicholai and Becky are passionate about offering free support and guidance to exhibitors to ensure they make the most of their stand.
Any bookings for a stand at The Micro Business Show 2020 made at this seminar as part of the CW Business Festival will have the unique opportunity to select the precise location of their stand. Bookings made on other dates will have a stand allocated to them by the organisers.